Digital Marketing – Basics
Encyclopaedia
| Term | Definition |
|---|---|
| Content Marketing | Make your audience with consulting, informatory and entertaining content indicated. |
| Display Advertising | Advertise your products and messages via graphical formats. |
| Affiliate Marketing | Comissions for selling products in your name on another website. |
| Social Media Marketing | Advertise on social networks like Facebook, Instagram, LinkedIn, etc. |
| E-Mail Marketing | A part of direct marketing or Customer Relationship Management (CRM) |
| Native Advertising | Your advertisement looks like an editorial article. |
| Usability | How easy a user can interact with your website. |
| Conversion | A user/lead who gets a registrated user. |
| Lead Management | Make real customers out of potential customers. |
| CRM (Customer Relationship Management) | A tool which helps to administrate customer data. |
| KPI (Key Performance Indicator) | Metrics which help you to take decisions. |
| CPC | Cost per click |
| TKP | Tausender Kontakt Preis |
| CPM | Cost per Mille |
| CPL | Cost per lead |
| CTR | Click through rate |
| Openrate | How many users did open an e-mail |
| Unsubscribe rate | Rate of unsubscribtions of an newsletter |
| SEO | Search Engine Optimization |
| SEA | Search Engine Advertising |
| CPA | Cost per Action |
| ROI | Return on Investment |
| ROAS | Return on Adspend |
| KUR | Kosten-Umsatz-Relation |
| CPO | Cost per Order |
| Visitors | A user who is visiting a website. |
| Absprungrate | Besucher, die die Webseite direkt wieder verlassen. |
| BANT Lead | A method to sort your potential customers |
| Lead nurturing | Development of contacts |
| MQL | Marketing Qualified Lead |
| SQL | Sales Qualified Lead |
| Whitepaper | A document with informative content relevant specific fields. |
| Webinar | A seminar or presentation via online tools. |
| Social Selling | Networking via LinkedIn |
| B0unce Rate | Visitors who leave your website instantly. |
| Lead Generation Tools | A tool for uploading new leads. |
| ABM | Account Based Marketing |
| B2B | Business to Business |
| B2C | Business to Customer |
| Addressable TV (ATV) | Combination of linear TV and online targeting |
| Connected TV (CTV) | All digital content which can be displayed on a TV. |
| HbbTV Standard | Hybrid broadcasting broad band TV |
| DOOH | Digital out of home |
| Dialogmarketing | Austausch zwischen potentiellen Kunden und Unternehmen. |
| Telemarketing | A form of direct marketing |
| Programmatic Advertising | Automated buying of adspaces in realtime. |
| DSP | Demand Side Platform |
| SSP | Sell Side Platform, Supply Side Platform |
| DMP | Data Management Platform |
| 1st Party Data | Data you generate and own as company itself. |
| 2nd Party Data | Data which comes externally or via partners. |
| 3rd Party Data | Data which come via an external provider. |
